Equals FiveBulten UK · Sector validation research
Start hereThe briefSector 1DataStatusVerificationMethod
Start here

Bulten UK — sector validation research

Validating the revenue Bulten's growth model assigns to seven sectors it has never sold into. Sector one of seven is complete — and ready for review and challenges.

What was commissioned

For each of seven sectors: who Bulten would compete against, which end-user customers those competitors serve, what those accounts are worth, how profitable they are, how long they take to win, and whether displacing an incumbent is realistic. Targets were written as numbers so the promise could be audited afterwards — five to eight named competitors per sector, every buyer above £250m named with turnover, ten competitor-to-buyer links, three contracts with a value or term.

Read the full brief →  ·  See what was delivered against each target →

The covering note to James

First sector is done. Industrial equipment and machinery.

Three things I need from you. Is this what you thought you were going to get? Is it good enough for your client? What do you want changed before I run the other six?

Where this comes up short is written down in the status document rather than left for you to find. Read the report structure before I build the full report — quicker to change now than after it is written.

The seven sectors

SectorHorizonState
Industrial equipment and machineryHorizon 1Open the research →
Agricultural machineryHorizon 1Not started
Wind and energyHorizon 1Not started
Rail, rolling stockHorizon 1Not started
Aerospace and aviationHorizon 2Not started
Defence and securityHorizon 2Not started
Medical devicesHorizon 2Not started
Adjacent product ranges
Requested 12 Sep. Short screen, not a sector page.
Horizon 3Scoped, not started

The documents

DocumentWhat it answers
The research briefWhat was commissioned, with every target as a number
Sector 1 researchThe full analysis: competitors, buyers, who supplies whom, economics, market direction
FindingsOne page. The margin split and what it does to the plan
Questions for BultenSix questions. Two block the work
Report structureThe eleven sections of the full report, for sign-off before it is written
Status against the briefEvery promised target mapped to what exists
Verification and manifestThirteen errors found and corrected. 35 of 35 claims reproduce from the data
Method noteHow it was built, what it cost, what broke
People220 buying-committee contacts, prioritised

Competitors

Buyers

The data

Every figure on every page recomputes from these. Files download rather than open in the browser.

FileRecords
register-all.jsonl — merged evidence register1,179
register-competitors-complete.jsonl208
register-buyers-turnover.jsonl13
register-incumbent-links.jsonl11
band-sic28.jsonl — SIC-28 universe10,000
people.jsonl131
raw-apollo-people.jsonl89
posts.jsonl — social research433
verify-claims.py — recomputes every claim35 checks